The
idea that colors have certain mood-altering connotations (for example, that
blue is calming or that black evokes power and wealth) is part of the basis of
color psychology. People have attempted to use this to their advantage. In the
early 2000s, for instance, cities in Scotland and Japan found that installing
blue streetlights led to a decrease in street crime and suicide attempts in
areas lit by the lamps [source]. Psychologists have also done
experiments to find the most alluring color, and they’ve found that people are
approached more often and viewed as more attractive when they’re wearing red,
even if nothing else is different about them [source].
Our
patron was able to borrow Adam Alter’s Drunk Tank Pink from our library. The
book takes its title from a bubblegum color, also known as Baker-Miller pink,
which was found in the 1970s to calm aggressiveness in prisoners. Not everyone believes
in its efficacy - Drs. James E. Gilliam and David Unruh found in their 1988
study that Baker-Miller pink did not directly affect their subjects – but the
color still found popularity. The football coaches at Colorado State and the
University of Iowa even painted their visitors’ locker rooms pink in the hopes
of weakening opposing teams.
There
are several other books on color psychology available through CLEVNET, such as
Colour Hunting by Jeanne Tan, The Beginner’s Guide to Color Psychology by
Angela Wright, and Color: The Secret Influence by Kenneth Fehrman.